ScreenDesign(Leighstluggage)

Leigh Street Luggage

Brief

Leigh Street Luggage had an old website which was not very visually striking. Pictures were small, content was not very enticing and the website was not responsive. Leigh Street Luggage is a premium bricks and mortar store. Julie wanted products to be promoted at the category level using lifestyle shots.

 

Our Approach

We kicked off the project with research into the competitors in the luggage industry to see what they were doing, what was working well for them and any opportunities we could pursue to get Julie the best results.

To meet Leigh Street Luggage objectives, a prototype of a new custom responsive theme was created.

Content was selected from a large volume of marketing materials.  Photos were selected for reformatted for the new website.

The custom theme design was approved and the final content was loaded.

Result

A strikingly pleasing website, full of lifestyle shots, showcasing Leigh Street Luggage as Adelaide's Premier Luggage Retailer.